MessiKa, celebration of femininity

We’ll tell you brie y who she is; but, what we really care about is answering the following question: What has happened over the past 12 years? Valérie, a fully- edged parisian, grew up playing at the shop her father, André Messika, one of the most reputed diamond distributors in the capital of France.
She, however, followed another path. She studied marketing and communications at CELSA, a faculty that is part of the Sorbonne, and worked for a while at Chanel before starting to collaborate with her father. She travelled around the world over a four-year period, experiencing the diamond buying and selling business from the inside. She learned a lot, obviously, but what truly excited her was using design to play with and give a new life to the great dame of precious stones. Here is the key: the sediment of her childhood emerged and Valérie Messika knew, perhaps sensed, that she could offer women a new way of understanding luxury.

And boy did she! She studied the jewellery industry in-depth and saw that there was something missing among the big names on place Vendôme and the brands that could be de ned as “entry-level”. She was different exactly when she needed to be, just as her father had advised her: “never copy anybody, get inspiration on your own”.

Her rst creation, called Move, was a resounding success. It was a gold bracelet adorned with three moving diamonds that symbolised the passage of time: past, present and future. Later on, in 2008, Messika came up with the idea for Skinny technology, which allowed the diamonds to be set with nano-springs to give the pieces more elasticity and movement, thus making them more comfortable to wear. From there, rock & roll and other glamorous and sensual collections such as My Twin and Glam’Azone have managed to dazzle celebrities like Beyoncé herself.