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    Breitling, aviation and pilots Breitling has been reputed around the world for its ties to aviation for nearly a century. The Swiss brand continues to build this reputation today evidenced by its...

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  • ASHOK JESWANI, GENEVE COMPANY PHILOSOPHY.
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    ASHOK JESWANI (1973), ORIGINALLY FROM AJMER, INDIA, CAME TO GRAN CANARIA AT THE EARLY AGE OF 13 IN SEARCH OF A BETTER FUTURE. AND HE FOUND ONE. OVER 15 YEARS IN THE WORLD OF HAUTE HORLOGERIE AND...

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  • PANERAI: LIGHT UP THE TIME
    Published : 11/16/2017 11:45:35

    I t was in the late 17th century when pope alexander vii awaited the latest demonstration of italian genius: a night clock, created by brothers Matteo, Petro Tommaso and Giuseppe Campani, which...

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  • SORAYA RAMOS: GENEVE PHILOSOPHY
    Published : 10/19/2017 15:45:13

    After working at a gold wholesaler and closing her own business, she had no choice but to keep on learning in order to embark upon a new and exciting professional adventure. She is no doubt a...

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SIHH, twentyseven years with you

Published : 01/19/2017 15:52:10

SIHH has become the main luxury watches fair worldwide. The best brands of watchmaking come back to meet one more year, in its 27th edition held from January 16th to the 20th of 2017. Under an unique concept, SIHH is consolidated as the supreme satisfaction of the expectations for exhibitors and visitors. A magical place on an emblematic stage as Geneva, which welcomes thousands of people who have as common the value of time on a luxury watch.

Geneve Company has been faithful to its appointment at SIHH and one more year brings you the latest news and trends in luxury watchmaking. Do you want to know more about them? Here we go!

Montblanc is dressed in bronze at the SIHH

Montblanc introduces the bronze in its 1858 Collection. They know very well what they do and this time they have chosen bronze as their main "feature". It re-interprets the famous Minerva military chronographs of the 1930s, but highlighting its beauty. Montblanc has been able to combine perfectly the traditional watchmaking with a historical and genuine material as bronze. Who'd have said it! In addition, Montblanc has taken care of the smallest details of its designs taken from the original Minerva chronograph from the 30s, like the original logo, for example. In this new collection, you will also find new alligator and cognac calfskin leather straps with an aged look.

NEW DA VINCI WATCHES OF IWC SCHAFFHAUSEN

IWC surprises with round cases and crowns, harmonious shapes and diamonds. These are the main features of its new collection. The main peculiarity of this beautiful design is the bridge between the Da Vinci of the 80s and the current design, without renouncing its origins. IWC showed at the SIHH movable straps with curved handles that allow the bracelets to fit perfectly to the wrists. This will increase your comfort for sure. Without a doubt, you will love this new collection.

Panerai renews the tradition of creating underwater watches

They didn’t leave anyone indifferent at the SIHH. Bronzo renews Panerai’s tradition of creating emblematic underwater watches with unique and distinctive features. The bronze used for the manufacture of the case has 47 mm diameter. In addition, they present the classic cover device of the crown. We are talking about elegance in capital letters. With a sealing of 30 bars (~ 300 meters), you will not be able to resist carrying it. The bezel is rotating and also made of bronze. It incorporates a graduated scale to calculate the time of immersion. Do you want to submerge in the marvelous world of underwater depths with Panerai?

JAEGER-LeCOULTRE Rendez-Vous 2017 Collection

Possibly one of the most expected presentations in women's luxury watches. Jaeger-LeCoulture presented feminine watchmaking features, sophisticated materials and neutral or iridescent tones that affirm the timeless style of this elegant and refined collection. During the presentation, you could feel high-tech with perfect aesthetics of an exclusive and precious jewel. In addition, we all fell in love at the SIHH with the harmonious decoration of its case, from the delicate setting of its diamonds and sapphires to the introduction of innovative watch functions.

A visit to the SIHH is a visit to the Eden of luxury watchmaking. We hope we have managed to inform you about the latest trends of 2017 and transmitted you the feeling of what we have lived and breathed there.

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